Fox Masked Singer NFTs cost $20 per package – The Hollywood Reporter

Fox’s plans for digital collectibles are starting to get a little clearer.

The broadcast network will launch its first set of non-fungible tokens (NFTs) on Wednesday, linked to its celebrity singing competition The masked singer. The company will also launch a marketplace and community where users can buy, sell or trade Masked Singer NFTs, which it calls The MaskVerse.

Users can claim a free NFT of the show’s mascot “Miss Masky”, with the company releasing “Mask Packs” throughout the season, which collectors can purchase and unlock. The packs cost $20 and contain 3 NFTs. Users who collect complete sets of NFTs will receive digital prizes and in some cases real rewards or experiences.

The community (which will also include a special group on the social chat app Discord) will also be able to vote for the character they believe will be eliminated, with those who guess correctly will be eligible to buy special “gold” mask packs. to buy.

While NFTs have become a source of interest for Hollywood in recent months, Fox has been particularly aggressive in exploring the space. In June, Fox announced the creation of $100 million “Blockchain Creative Labs,” which would explore the space. The Masked Singer project is the first thing that comes out of that project. The network is also launching an animated series “completely curated on the blockchain” in Dan Harmon’s Krapopolis.

Like The MaskVerse, Fox says it will create a marketplace for buying, collecting and selling Krapopolis NFTs. The company also plans to roll out a number of other NFT-related projects in the coming months.

But Fox isn’t alone in exploring the NFT space. On Wednesday morning, ViacomCBS announced plans to sell NFTs based on intellectual property from Paramount Pictures, Nickelodeon, Comedy Central, CBS and other properties. And in July, Lionsgate said it would sell NFTs based on its IP like crazy men and John Wick through a collaboration with the NFT platform Autograph. CNN, meanwhile, has sold NFTs of some of its historic coverage.

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