GOG.com will focus on “hand-picked” games amid financial losses

CD Projekt says they are re-focusing GOG, their digital storefront, “more on its core business activity.” This is a response to the fact that the store has lost money – about $ 2.21 million so far.

“In terms of GOG, its performance is a challenge, and recently we have taken steps to improve its financial status,” said CD Project CFO Piotr Nielubowicz during a quarterly earnings call on Monday. “First and foremost, we have decided that GOG should focus more on its core business activity, which means offering a hand-picked selection of games with its unique DRM-free philosophy. In line with this approach, there will be changes in the team structure.”

The news about GOG was included in CD Projekt’s third quarter financial results, as reported by GI.biz. GOG has had consecutive losses in the first three quarters of 2021, relative to a stable profit in the same period last year.

This is not the first time that GOG has made adjustments to its mandate. The storefront was originally launched as Good Old Games, focused on reviving inaccessible or hard-to-obtain classic games and making them accessible without DRM. In recent years, they have expanded their approach to include new games, keys to other storefronts, and a store-agnostic game launcher called the GOG Galaxy. In 2019, GOG laid off about 10% of its employees.

What “a hand-picked selection of games” means in practice is not clear. Maybe they are currently choosing which games they want to sell with their feet. Or maybe it means being more selective and not oopsie-doopsie letting Hitman go in the store when it basically has DRM.

CD Project also talked about their future Cyberpunk 2077 plans during the same investor blast.

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