Goodbye Oculus: Meta is moving away from the brand name for their VR products

Everyone caught the big news from Facebook’s metaverse presentation in October that the company renamed itself Meta, but it was not the only name change Facebook announced at the time. Oculus, the biggest name in VR, is also on its way out. This particular aspect of the larger “Meta” shift seems to have gone largely unnoticed, but Faceb – sorry, Metas VP of AR / VR, Andrew Bosworth, explicitly formulated this change in a post October 28, the same day as Mark Zuckerbergs captivating and totally compelling presentation announcing the overall initiative.

In Bosworth’s own words:

“VR will be the most immersive way for people to access the meta-verse, and as we look towards our goal of bringing 1B people into VR, we want to make it clear that Quest is a Meta product. For this reason “We’ll simplify our brand architecture and switch away from the Oculus brand for our hardware. From the beginning of 2022, you’ll start to see the shift from Oculus Quest from Facebook to Meta Quest and the Oculus app to the Meta Quest app over time.”

oculus' old logo

Goodbye, old friend (Image credit: Meta)

Give a Comment