Everyone caught the big news from Facebook’s metaverse presentation in October that the company renamed itself Meta, but it was not the only name change Facebook announced at the time. Oculus, the biggest name in VR, is also on its way out. This particular aspect of the larger “Meta” shift seems to have gone largely unnoticed, but Faceb – sorry, Metas VP of AR / VR, Andrew Bosworth, explicitly formulated this change in a post October 28, the same day as Mark Zuckerbergs captivating and totally compelling presentation announcing the overall initiative.
In Bosworth’s own words:
“VR will be the most immersive way for people to access the meta-verse, and as we look towards our goal of bringing 1B people into VR, we want to make it clear that Quest is a Meta product. For this reason “We’ll simplify our brand architecture and switch away from the Oculus brand for our hardware. From the beginning of 2022, you’ll start to see the shift from Oculus Quest from Facebook to Meta Quest and the Oculus app to the Meta Quest app over time.”
Although Bosworth mentioned the beginning of 2022 as their target date, you can already see the changes starting to seep in. You can still go to “oculus.com“for example, but all branding on the website is for” Meta Quest. “However, it is inconsistent – the product menu still refers to it as Oculus Quest 2, and you can still find the Oculus name elsewhere on the site. So far, Oculus uses the Twitter account still Oculus oval logo from graphic designer Cory Schmitz, but it all seems like it’s on borrowed time. According to footage from Wayback Machine, Oculus.com switched to its Meta Quest branding on November 21st.
The movement is certainly curious, if not confusing. While the VR market has opened up, with competing headsets offering a lot of incentives compared to Oculus, this name is still almost synonymous with virtual reality. After all, Oculus was the first major player in the modern VR boom, and even though it is failing its PC roots, Quest is still best VR headset for most people. The name alone is very valuable, but Meta seems to be happy to throw it away as it tries to make itself synonymous with the metaverse. No doubt I will eat these words along with a nutritious grasshopper manure while enjoying my Meta Quest 6 in the cozy setting of my Meta Pod 2 in the Meta-dominated future of 2047 AD.