It is reported that WWE could bring back live events soon

WrestleMania 37 marked WWE’s first fan-packed event in over a year, and the company is now preparing to leave the fanless ThunderDome behind forever.

According to a report from the latest Wrestling Observer Newsletter (h / t Wrestling Inc), WWE could return to holding traditional live events this summer, with NXT doing the same a few months later: “The current plan is for NXT to run live events again at the end of the third quarter of 2021. On a related note, the Observer reports that WWE talents have been told that Raw and SmackDown may resume touring live events in August or possibly late July. “

Unsurprisingly, the WWE schedule may ultimately be affected by the return of rival promotion AEW to the road. Wrestling Inc says: “It was also reported that if AEW started touring in July then WWE would advance their comeback date because they are open to doing everything they can to make sure AEW doesn’t start touring first.”

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Although WWE operates largely on the assumption that AEW is not a true competitor to the king of professional wrestling, Vince McMahon wanted to beat AEW a year ago when he was determined to have fans at the SummerSlam 2020 pay-per-view. That didn’t happen, and it wasn’t until last month’s WrestleMania 37 event that WWE put on a traditional fan-packed show. In fact, WrestleMania was a huge success, with over 18,000 fans in attendance each night for the rare two-night event.

Although AEW has consistently welcomed fans to its television recordings, it has yet to have a hugely successful event with several thousand fans in attendance, as its typical attendance for those recordings has remained below 1,000 fans. It remains to be seen how and when WWE will bring back its live events and how it will be affected by AEW, but the company is clearly taking steps to do so, possibly in the coming months.

The Observer (h / t Wrestling Inc) reports, however, that WWE does not want to “rush the process” and go back on tour too soon: “It was also said that WWE wants to be cautious and not take a wrong step when it comes to they’re off to the tours, and they don’t want to rush back to ticketed events. They could start booking stadiums in Florida and Texas tomorrow, indoors and with full houses, if they wanted, but they’ve decided not to rush the process. “

Still, WWE has revamped its live events department in preparation for a possible return to live events.

According to PWInsider (h / t Cageside Seats), “Adam Pearce has been promoted to Director of Live Events, according to PW Insider. Historically, this has been one of Michael Hayes’ responsibilities. Hayes has been more involved in match production, specifically for Roman Reigns. Pearce will continue to produce matches and, along with Jason Jordan, will oversee the other producers. This is seen as another sign that WWE is getting closer to touring again. “

With those changes comes a possible target date for a return. The Observer (h / t Cageside Seats) notes that “June has been hinted at within the company,” although it is more likely to arrive in late July or August on the way to SummerSlam. That would apparently position WWE to make SummerSlam its first non-WrestleMania pay-per-view to feature fans in over a year, a logical move given that SummerSlam is typically one of the largest pay-per-views on the WWE schedule. every year. .

WWE will reportedly begin running “test” live events soon to prepare for that potential move away from the ThunderDome, the state-of-the-art viewing experience that has been reproduced on WWE television recordings for much of the time. last year. During the company’s recent (h / t Wrestling Inc) First Quarter Earnings Call, WWE CFO Kristina Salen had this to say regarding the recovery of traditional WWE live events: “We have not yet decided what will our tour plans be. this summer. But we have high hopes of touring again in the second half of this year. And our hope is that we go on the full tour, not that we have retained semi-permanent residency in one place and stay half-way, so to speak. “

Salen expressed the need for WWE to have a full return to the road rather than one where television tapes are still being made inside the ThunderDome. In other words, it appears that WWE will be leaving the ThunderDome permanently if a decision is made to re-host live events across the country.

And when that day comes, it will be a great time not only for WWE but for professional wrestling in general.


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