“No one loved football more than coach. He was football. He was an incredible sounding board for me and so many others. There will never be another John Madden and we will forever be indebted to him for all he did to make football and the NFL what it is today.”
During his 10 seasons as the Raiders’ coach, Madden’s teams never had a losing record and he led Oakland to the playoffs eight times. In January 1977, the Raiders won Super Bowl XI, beating the Minnesota Vikings 32-14, led by Madden.
He was inducted into the Pro Football Hall of Fame as a coach in 2006.
Madden provided commentary for NFL games for FOX, CBS, ABC, and NBC for 30 seasons. He won 16 Emmys as Outstanding Sports Personality/Sports Event Analyst.
Madden was loved for his lavish broadcasting, and he interrupted his analysis with a “Boom!” or “Wow!” or “Doink!”
Madden also loved using a Telestrator, a video marker that allows one to draw over television images, and helped explain the game to hardcore and casual fans across America.
He gave awards such as the All-Madden Team to hard-working players and turkey legs to the most valuable players from games he helped broadcast on Thanksgiving.
His greatest food gift might have been using his TV pulpit to proclaim his fondness for a dish called turducken — deboned turkey, duck, and chicken with some dressing.
“When I think of an athletic person worthy of the term ‘larger than life,’ I have always thought of John. And I always will,” said Jerry Jones, owner of Dallas Cowboys.
His name is associated with one of the best-selling sports video game series — Madden NFL — which began in 1988 as John Madden Football.
Madden’s exuberant and folksy personality also made him popular as a pitchman, promoting Miller Lite, Ace Hardware, and an anti-fungal treatment he memorably described as “Tough actin’ Tinactin.”
Playing career ended with injury
Madden began studying game film with quarterback Norm Van Brocklin, and began to enjoy analyzing and coaching.
Madden first coached at Allan Hancock College in Santa Maria, California, as an assistant in 1960. Two years later, he became head coach, and in 1964 he moved to the state of San Diego, where he served as defensive coordinator for three years.
He joined the Raiders, which were in the American Football League, before the 1967 season as a linebackers coach. In 1969, Al Davis made Madden, just 32, head coach.
The Raiders joined the NFL for the 1970 season when the 10 AFL teams officially folded into the league.
“John Madden was truly the epitome of the NFL and brought the NFL into everyone’s homes the moment it exploded in our consciousness,” CNN sports analyst and USA Today columnist Christine Brennan told CNN’s Jim Acosta.
Brennan said she knew Madden as kind, gentle, smart and “a lovely person.”
During his induction into the Hall of Fame, Madden spoke about his greatest football moment.
“I just want to say that it’s been a great ride,” he said. “I want to thank everyone who came along for part of it.
“Speaking of great rides, I was lucky enough to be carried off the field after we won Super Bowl XI. I was told it took five or six guys to lift me, but then they dropped me. it was me and they were. They’re not going to carry me away. You carry him around for a while, boom! You dump him on the floor. But it was the happiest moment of my life.”
Kevin Dotson of CNN contributed to this report.