Make money in the NCAA

POTSDAM, New York (WWNY) – This school year, college athletes will be allowed to earn on their names for the first time ever. The NCAA made the landmark change over the summer.

Cheel Arena is home to the Clarkson Golden Knights men’s and women’s hockey team and home to some of the best players in college hockey. These players are now targets for agreements known as name, image and equality agreements or NIL for short, giving student-athletes the chance to take advantage of their own brand.

Goalkeeper Ethan Haider is one of the best in his position. He was contacted this fall by Bauer, one of the largest clothing companies in hockey.

“As a college athlete, it’s no different than being a professional athlete. You use – you dedicate your life to this, and every day you are either in school, or you train, you train, you practice,” Haider said.

Haider was drafted by the Nashville Predators in the 5th round in 2019 and has had a relationship with Bauer since going to high school.

“During the fall, they said in a way, hey, like, if something were to work with your guys’ school, maybe we can make something work,” he said.

Those kinds of conversations became possible over the summer when the NCAA announced the landmark change. Before this year, student-athletes would fill stadiums, but only the school could benefit. Now athletes have the chance to brand themselves while retaining amateur status.

Luke Mobley is another Clarkson men’s hockey player. He was contacted by Hawkeye Hockey Services, a Minnesota-based consulting firm.

“They use my image and my career, my history, my background, and then it’s basically marketing for them,” he said.

On the women’s side, Caitrin Lonergan is a former second-team All-American and a member of the 2018 national team. Lonergan was contacted by Slate Milk, a lactose-free dairy company, as well as a few other sports hydration companies. Lonergan says this is a win for college athletes.

“My brother, for example, he was a teacher and he did not play sports in college. So he earned $ 50 an hour just teaching a child chemistry. And I was on the national team and could not even teach a 10-year-old to shoot puck for money, ”she said.

While the NIL appointments seem amazing, all three student-athletes will tell you that there is more to the story. None of them have signed a money deal yet because they do not want to break any rules and possibly lose the chance to play college athletics.

We dive into these details during Tuesday night’s news broadcast.

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