- Pakistan-India T20 World Cup clash sees record consumption of 15.9 billion minutes in India.
- The total TV consumption for the entire tournament in India was recorded at 112 billion minutes.
- Pakistan defeated India by 10 wickets and recorded the first ever victory over India in the T20 World Cup.
The high-octane clash between Pakistan and India during the ICC T20 World Cup broke the viewership record as it generated a record TV reach of 167 million and record consumption of 15.9 billion minutes in India on the Star India Network.
The meeting is now the most watched T20I match in history, surpassing the previous highlight of the semi-final match between India and the Caribbean from the 2016 edition of the ICC event held in India, the ICC said in a statement on Thursday.
In the October 24 clash, captain Babar Azam and Mohammad Rizwan had smashed undefeated half-centuries to help Pakistan crush India by 10 wickets and record their first victory over their arch-rivals in a T20 World Cup.
The ICC revealed that nearly 10,000 hours of live coverage – more than ever before – is offered across television and digital platforms in 200 countries amid rising viewership and consumption in India, Pakistan, the UK, Australia and the US.
“The highlight of the sport’s shortest format offered explosive cricket and entertainment for all and featured cricket’s biggest names and best teams,” the statement said.
Total TV consumption
The total TV consumption for the entire tournament in India was recorded at 112 billion minutes, despite India’s early exit from the tournament, the statement said.
The audience share among a younger audience in India – children under the age of 15 – was at a healthy 18.5% based on a very successful marketing campaign “Live the Game” aimed at a younger demographic, the ICC said.
Viewership is rising in the UK, Pakistan, Australia
In the UK, viewership for the match between India and Pakistan increased by 60% Sky UK whereas the overall viewership of the market increased by 7%. In Pakistan, viewership grew by 7.3% compared to the 2016 edition of the event.
In Australia, viewership rose by 175% on Fox Network. In the United States, which the ICC recently designated as one of the focus markets for the sport, the tournament was the most watched cricket tournament ever. ESPN +.