The Premier League has rejected a request from clubs to wear their away kits to home games on Boxing Day in support of the homeless organization Shelter.
Shelter tweeted on Tuesday that it is launching the #NoHomeKit campaign, which urges clubs and fans to “dump their home colors for their away or third kit, and show support for people who don’t have a safe home.”
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Sky Sports reported that on 26 December, Shelter approached nine Premier League clubs playing at home about the issue of homelessness and how they could help raise money for charity.
According to the report, unused home shirts had to be signed by players and then auctioned.
“The Premier League receives a large number of requests from charities every season, but we cannot support everything centrally,” a Premier League spokesperson told Sky Sports.
We hope that as many teams, players and fans as possible will participate #NoHomeKit this winter.
Even though it is still early days, we know that all involved can do something special by bringing the entire football community together for this purpose.
Check out this space! 👀
— Shelter (@Shelter) Nov 9, 2021
“Clubs have the right to support charities and we encourage clubs to do so, provided it complies with Premier League rules.”
Osama Bhutta, campaign manager at Shelter, said the charity aims to raise awareness of homelessness through the campaign.
“We believe that ‘home’ means everything. This Christmas we want to use the positive power of football and our shared connection with ‘home’ to raise awareness of homelessness and what we can do to fight it,” said Bhutta.
“Everyone involved in #NoHomeKit can do something special by bringing the entire football community together to fight the housing shortage.”
Former defender of England and Manchester United Gary Neville tweeted: “Imagine turning down a request to fundraise and raise awareness about homelessness” before adding that the clubs could force the Premier League to change its decision if they “push hard”.