Grammy-winning music mega-producer Rick Rubin – who has worked with acts from the Beastie Boys and Metallica to Johnny Cash – is buying a book from publishers about creativity, sources exclusively told Page Six.
The tome is being written with Neil Strauss, insiders say.
Strauss has co-written books for Marilyn Manson, Mötley Crüe, Dave Navarro, Kevin Hart and the Jonas Brothers, among others.
He was also the author of the infamous 2005 pickup truck artist sensation, “The Game.” But as a sequel he wrote ‘The Truth: An Uncomfortable Book About Relationships’.
It would be Rubin’s enigmatic, epically bearded first book. He was previously the subject of tomes, including “Rick Rubin: In the Studio” and “The Men Behind Def Jam.”
Rubin recently told pro wrestler Chris Jericho — who is also the lead vocalist for the band Fozzy — on his podcast “Talk Is Jericho” about working with country legend Cash, as well as bands like Red Hot Chili Peppers, AC/DC, Black Sabbat and more.
He told Jericho that he revived Cash’s career after meeting him in 1993: “By the time I met him, he had been dropped by two labels, played in small theaters, and was more or less relegated to an oldies -act.”
Rubin said Cash had “lost confidence in himself” at the time, adding “he felt he had nothing to lose” by taking the producer up on the offer to record a comeback album. Rubin convinced Cash to record the stripped-down album in his home studio and then took Cash out to perform at hipper venues and music festivals, such as the Viper Room and SXSW.
Rubin told Jericho, “Most of the artists I was producing at the time were young artists, mostly first album artists…I thought it would be interesting to try the things we do with new artists with a mature-up artist and a mature performer who may not be doing their best work, and I’m like, ‘Okay now, who’s great, but who hasn’t done a great job in a long time?’”
He said that “the first person I thought of was Johnny Cash…so it was more suited to the casting of someone who’s been great and has the potential to be great, but who hadn’t been great in a long time at the public.”
Rubin is a wrestling fan and a supporter of Smokey Mountain Wrestling. He also recently worked on Paul McCartney’s Hulu docu-series “McCartney 3, 2, 1”.
A representative of Rubin did not call us back about the book.