Saudi Arabia-Backed LIV Golf Investments Announces New Executives

On Wednesday morning, three more executives were announced who work for LIV Golf Investments, a new golf entity backed by the Public Investment Fund that operates on behalf of the government of Saudi Arabia.

Will Staeger, who has worked with sports brands such as ESPN and WWE, is the group’s new Chief Media Officer. Former PGA Tour rules officer Slugger White joins as vice president of Rules & Competition Management with Jane MacNeille, who most recently spent seven years as chief of communications for the Greg Norman Company, as vice president of communications. Norman, a two-time major champion, is the CEO and Commissioner of LIV Golf.

“All of us at LIV Golf Investments have one shared mission – to improve the game of golf holistically at every level – so I’m excited to have the opportunity to join Greg Norman and his team in achieving that goal,” said Staeger through a release. . “The innovation we will bring to production will excite and delight fans in every corner of the globe. I look forward to revealing our plans very soon.”

More: PGA Tour invests in the future of golf technology

Last week, Sean Bratches was appointed Chief Commercial Officer and Ron Cross as Chief Events Officer. Staeger and MacNeille will report to Bratches, while White will work under Cross.

As executive leadership takes shape, questions remain about who will be playing and where events will be held for the Saudi-backed startup. Earlier announcements pointed to plans to start the competition as early as 2022.


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