Sega Sammy lowers sales forecast; considering investing in NFTs in the future

Everyone on board the blockchain cart

Sega Sammy Holdings has released its sales report for the first half of its current fiscal year. While the numbers have been in the company’s favor – with a year-on-year increase – Sega Sammy adjusted its forecast for the rest of the financial year, lowering its total expected revenue to a still impressive 305 billion yen (or about $ 2.7 billion USD). ). ).

In the six months leading up to September 2021, Sega Sammy had sales of ¥ 135 billion (or $ 1.2 billion), an increase of 22% over the same period in 2020. Sales were driven thanks to the very healthy Japanese sales of titles Phantasy Star Online 2 New Genesis, Hatsune Miku: Colorful Stage, Humankind, Sonic Colors: Ultimate and Virtua Fighter 5: Ultimate Showdown. The revenue from the latest Sega-published releases Super Monkey Ball Banana Mania and Shin Megami Tensei V is of course not included in this current report.

Elsewhere in the report, Sega Sammy talks about its ambitious five-year investment plan, which will see the company invest an estimated 100 billion yen ($ 883 million) in various arms of the Sega Sammy family. The investment is expected to expand and strengthen the company’s development of video games – particularly in its cloud gaming and mobile initiatives – with additional funds invested in new business efforts for the company, including online casinos, and the already exhausting concept of NFTs. This is a path that Sega has already recognized previous interest in.

With this statement, Sega Sammy joins a growing list of publishers currently betting on the controversial blockchain dynamic, with Ubisoft, Electronic Arts and Konami also recently citing their interest in the bizarre trend of selling and owning .. yes … nothing. We can expect to see many more companies drop NFT terminology in their respective upcoming dialogues – of course in big business it is important to uncover your efforts and at least be perceived as aboard the spirit of the times.

About this expensive venture (both financially and ethical) actually The future remains to be seen, but publishers are super ready to roll out millions of dollars in business capital to find out. I would say “well, better them than me”, but given blockchains’ apparent environmental impact, it will still possibly cost us all in the long run.

Chris Moyse

Senior Editor – Chris has been playing video games since the 1980s. Former Saturday Night Slam Master. Graduated from Galaxy High with honors.

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