Twitch has announced The Collective, a program that it says will support musicians on the streaming platform.
The scheme will bring together selected musicians in invited-only collectives where they will receive support to build communities and make money through fans on Twitch.
The Collective will support musicians in all genres, formats and career stages, Twitch said, sharing the news on Twitter.
? Today we are pleased to introduce The Collective, @Ryk?s livestreaming incubator for music innovators. We empower the next generation of artists by investing in what we believe in most: music communities. 1/3 pic.twitter.com/oFn6RU3w8o
– Tracy Patrick Chan (@tracypchan) November 9, 2021
“There are a lot of things that can make musicians successful on Twitch, but we’ve heard from many musicians that it can be perceived as difficult to get started with Twitch,” she told Billboard.
“We really wanted to form a program to help ensure that creators succeed with our service. We want to help artists learn that livestream playbook for music. This is a new format we know is definitely behaviors, certain tools, certain software setups that really help musicians succeed. “
Musicians in The Collective will, among other things, be trained in streaming, community building and revenue generation tools. Twitch is looking for artists who want to stream regularly and lift other members of the community.
Once musicians are trained from the program, they will be eligible for priority discovery, promotion and activation from Twitch as well as partners Rolling Stone and Amazon Music.
The news comes after a difficult relationship between Twitch and the music industry, following DMCA strikes for streamers using licensed music on-stream.
For more information, visit the Twitch FAQ.