Digital transformation has laid the foundation for new assets in the modern economy. As we move into the end of 2021 – a year of new trends – the hype surrounding NFTs and increased corporate interest in unique digital assets are showing no signs of slowing down.
The strong development of NFTs opens up new solutions for all aspects of marketing. Among the new supporters of this trend, Budweiser is the latest brand to grab attention as it enters the world of NFTs.
Budweiser and NFTs
Budweiser is introducing its own NFTs, which will be the first leap in the company’s larger crypto ambitions. Cyber Monday today marked the debut of Budweiser’s first series of NFTs: Budverse Cans: Heritage Collection.
The series will include 1,936 individual NFT collections, evoking the year the companies began releasing canned beer. Each NFT includes vintage photos, advertisements, and historic map design elements of the brand.
“Now you can own a piece of history and a collectible that gives you access to the future of Budverse,” according to the company’s official statement on their website.
Each owner of NFT will grant access to unannounced benefits. Owning these NFTs gives owners “the key to Budverse and can unlock exclusive benefits, rewards and surprises.” However, these benefits apply to owners of legal drinking age.
The Budverse Cans are sold in two rarity levels, with Core Boxes available for $499 each and Gold Cans for $999 each. Further details on the marketplace to sell these NFTs as well as the blockchain network they will be minted on are yet to be disclosed.
The collection was sold out within half an hour.
It is not the company’s first foray into the NFT world. In August, Budweiser made an 8-ETH purchase on OpenSea to own the image of a rocket ship designed by Tom Sachs. This act came along with the company’s tweet featuring the Rocket logo.
In addition, the famous beer company is rumored to have also purchased an NFT domain name called Beer.eth for about 30 ETH, which was about $95,000 at its current market value.
Anheuser-Busch InBev, the largest brewer in the world behind the famous Budweiser name, Corona and Stella Artois, has already had success with NFTs and the Stella Artois brand, and it won’t be long before the company tries to turn Budweiser into one of its own. most successful brands in the NFT trend.
Growing Food and Beverage NFTs
NFTs are one of the key factors contributing to the growth of the next highly anticipated Metaverse.
While the Metaverse is still in its infancy and brands are still in the early stages of transformation, NFTs are seen by many as an ideal starting point for brands to enter this realm. Food and drink brands are no exception.
In March 2021, the famous brand Taco Bell announced an NFT collection called “Transformative Taco”. The 25 NFTs in this collection sold out within half an hour.
The Lay’s – PepsiCo’s brand has partnered with Romania’s digital asset platform Project Ark, launching an NFT canvas in early September 2021. Entitled “Share smiles with Lay’s”, the photo consists of more than 3000 photos that capture the smiles of people around the world. world.
Or the popular Coca-Cola teamed up with 3D creative company Tafi to launch the brand’s first NFT auction in late July in honor of International Friendship Day. This activity commemorates Coca’s 53-year partnership between Cola and Special Olympics International.
This is also the brand’s ambitious plan for the metaverse, where Coca-Cola believes friendship will be formed in new ways.
Coca-Cola has created an NFT collection that includes the following items: a Friendship box, a Coca-Cola bubble jacket, a sound visualizer, and a Friendship card. These items were auctioned for up to $575.00 USD and donated to the Special Olympics.
Profit is not the final destination of these brands.
All proceeds from these releases go to charitable foundations or non-profit organizations to make the world a better place.
In addition to serving marketing campaigns, the incredible value of these NFTs is also proving to serve higher purposes and spread meaningful messages.