Why is it so hard to buy a Candace Parker shirt? How a new WNBA retail strategy could change 25 years of fan frustration – The Athletic

Searching the website of online sports retail giant Fanatic for the NHL expansion Seattle Kraken will return 700 items.

If you do a Fanatics quest for the WNBA defending champion Seattle Storm, you will get 77 items.

The Kraken will play their first regular season game on October 12. The Storm have won four championships since their inception in 2000.

Welcome to the reality of WNBA retail, where clothing and merchandise for the world’s top women’s and players’ basketball league is usually an afterthought, despite obvious demand.

But, progress! A day after the WNBA’s ongoing merchandising battle hit the pages of the New York Times, the league announced a nationwide distribution deal with Dick’s Sporting Goods.

Whether that’s coincidence or the timing of harm reduction, it’s a step toward solving a problem (or outsourcing) that has plagued the WNBA since its inception: The jerseys and other apparel and merch are often not easy to find in stores, and sometimes not even at games or online. And sometimes jerseys from star players and items in men’s and children’s sizes are unavailable – a critical problem for a league looking to broaden its fan base and increase revenue.

Celebrating its 25th season and strong TV numbers, The W began its 2021 playoffs on September 23, the same day the Dick’s Sporting Goods deal began.

(function(d, s, id){ var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-72907525-1', 'auto'); ga('send', 'pageview'); .

Leave a Comment