Elisa Erminero is a senior localization specialist for Spanish. She and her team use their linguistic and cultural expertise to help bring the Roblox experience to users across the globe.
Describe your team’s role here at Roblox.
My team’s mission is to bring the Roblox experience to users globally through linguistic and cultural expertise. Thanks to localization (adaptation of software to other countries) and translation (translation of source text from one language to another), non-English speaking users and developers worldwide can access Roblox content and resources in their language. But our responsibility goes beyond our title: we eagerly support every team in the company by spreading cultural and linguistic awareness about the countries and regions we serve.
What is one of the most interesting aspects of working on your team at Roblox?
The team’s diversity and the diversity of projects we work on. As a team, the value of the company “respects the community” manages our work to address the cross-cultural challenges that arise when Roblox content is adapted to different markets. The cultural and linguistic differences that we share in the team enrich my knowledge of the world and make me a more empathetic global citizen. I really enjoy collaboration across teams, which allows me to work with the best in engineering and product development, and learn, participate and contribute in a meaningful way.
How does your experience on the Roblox team differ from other roles you’ve had?
Roblox shapes the future of how people socialize, learn, play and connect. Big visions like ours, accompanied by rapid global expansion, come with many challenges and successes that keep our work interesting and dynamic. Before Roblox, my work was purely linguistic with little connection to other teams. The expectations were set from the start and remained the same throughout my tenure. At Roblox, there is a constant “wow” factor: you never know what exciting features or experiences other teams and developers will work on next, and how they will impact communities outside the U.S. Prioritizing global expansion has allowed me to develop skills beyond localization: from leading a text filtering team in the Dominican Republic as part of our moderation efforts, to facilitating collaboration with NGOs and security organizations in Latin America, to writing copy for our Spanish Twitter account.
What are the most interesting projects you have worked on and things you learned while working at Roblox?
When I was part of the international team, I contributed to the creation of Cloud Translation Tools with my knowledge of translation and crowdsourcing. These tools include Automatic Text Recording, Translator Permissions, Translation Management and Studio Support. They allow developers to reach a worldwide audience thanks to a web-based user interface that facilitates the localization of experiences directly from the platform. Analysis of the output from the Automatic Text Capturing tool was also an interesting part of the project. Before I came to Roblox, I was not familiar with moderation and text filtering. After four years of working with the Trust and Safety team, I have learned how crucial it is for Roblox to keep our users safe. I’m happy to be a part of this effort to protect Spanish-speaking communities from bad actors and inappropriate content, while enabling them to securely socialize and make friends on our platform.
What’s one thing you love about the culture at Roblox?
I have had the best colleagues in my professional career and I have made real friends. I feel a sense of belonging and that I am part of a fantastic community that extends beyond the walls of our office and extends to all corners of the globe. I care deeply about our Spanish-speaking users, developers, and creators, and I am blown away by their creations and achievements. By helping them enjoy Roblox and all its possibilities, I am meeting my goals.
Interested in joining Roblox’s location team? We are always looking for new talent, so check us out corp.roblox.com/careers/ and see if there is a role that suits you.